Your Social Media Profile Checklist
You’ve chosen your social media platforms, determined the content you want to share, and are ready to start posting. Are your accounts fully setup though? Regardless of which social media platforms you choose to be on, a complete setup will help you make the most out of them.
This checklist covers the top social media platforms for functional medicine practitioners, and will get you ready for a successful marketing strategy.
Business profile*
Profile picture
Bio with select hashtags
Link
Tap to call, email, and visit website**
* Business profiles are setup by linking your Instagram account to your Facebook Business Page.
** Only possible through business profiles.
Profile picture
Header photo
Bio
Link
Profile picture
Headline
Location
Header photo*
About
Experience
Education
Certifications & awards
Skills
Recommendations
*On LinkedIn, a header photo isn’t 100% necessary. It’s a narrow shape, making it difficult to find a suitable photo or design. I recommend designing an image on Canva with your practice’s tagline. It fits well within the size restrictions and helps establish your brand.
Profile picture
Name
Website
Bio
Location
Three to five initial boards
Profile picture
Header photo
Bio
Link
Location
Pinned tweet*
*Promotional or otherwise.
Setting up your social media profiles doesn’t take long, but it is a crucial step to ensuring current and potential patients can discover you online. (And find the information they’re looking for!) By following these checklists, you can get your chosen platforms ready for a future of growth-focused marketing.
Learn more about batching your content to grow your practice, regardless of your chosen platforms, in this article!